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YouFirst: How Aisha Baker Became One of SA’s Top Bloggers

Aisha Baker wants you to trust the process it takes to be where you want in your career
We’ve teamed up with 1st for Women to put #YouFirst by bringing you a series of inspiring career women who are slaying goals. Yes, we’re giving you all the inspo so you can live your best life. This month, we hear from blogging royalty, Aisha Baker

What inspired you to seek a career in blogging?

I started blogging when I was 18. I had just started my degree in business science marketing at UCT, but ended up changing degrees because I wanted to focus on my blog. I didn’t really enjoy studying – I often doubted my abilities. I wrote about all of this on my blog, along with my style tips for varsity students. I kind of grew up with my readers.

Tell us how you got to where you are today.

My success is a combination of passion, my studies and being real with myself. I’ve been able to monetise being a blogger because I trust myself and my craft.

What’s the best part of your job?

The travelling! It’s so inspiring to see how people across the world dress, do their makeup and walk the streets. I was lucky enough to go to Los Angeles for the Nickelodeon Kids’ Choice Awards and to New York for New York Fashion Week, where I rubbed shoulders with the fashion-famous. It was surreal.

What’s the best piece of career advice you’ve ever recieved?

Never apologise when you don’t have to. In the beginning, I’d decline jobs because they didn’t suit me – and I was often apologising for that. I’ve learnt to be honest and professional.

What’s the biggest hurdle you’ve had to overcome?

Comparing myself to others. I’ve learnt to compete only with myself; it’s allowed me to excel.

What message do you want to send to young careerwomen?

Trust yourself and the process it takes to climb to the point where you want to be in your career. It’s also important to reward yourself – we don’t do that nearly enough. Remember to acknowledge your accomplishments before moving on to your next goal.